Fractional CMO, in marketing since 2007
More paying customers, without hiring a full-time CMO.
I run marketing for B2B SaaS startups, and I do the work myself.
WorkflowPros, my SaaS client 93% of clicks in Microsoft Ads came from bots and click fraud. I blocked the sites that sent them.
When a SaaS needs a fractional CMO.
You need someone to own marketing, but it’s too early for a full-time CMO.
You have a product, but no marketing yet.
I find out who buys, then build the site and launch the first ads.
You spend more on ads, but growth has stalled.
I trace each sale back to its ad and move the budget to what sells.
Or start with a one-week marketing auditYou get lots of sign-ups, but few of them pay.
I connect Stripe or your CRM to the ads, so they learn who pays.
What a fractional CMO does for a B2B SaaS.
A fractional CMO runs your marketing but isn’t on your payroll. Here’s what I cover:
Plan: who buys, what to tell them and which channels to use.
Brand: logo, brand identity and website copy.
Website: landing pages and funnels for sign-ups and demos.
Ads: Google, Microsoft, LinkedIn, Meta, X, Reddit, YouTube and ChatGPT.
- Tracking: I send sales from your CRM or Stripe back to the ads.
Reports: one dashboard for all your ad platforms.
- AI search: what ChatGPT, Gemini, Claude and Perplexity say about you.
What a fractional CMO costs.
For $10,000 a month I run your marketing Monday to Friday, 30–40 hours a week. It’s a 3-month contract.
The first month is the launch: plan, website, tracking and first ads.
Or book me by the hour at $150. A full 8-hour day is $1,200.
Independent fractional CMOs usually charge $100–200 an hour.
Source: Chief Outsiders, checked Nov 5, 2026.
- On the monthly contract, you pay at the start of each month.
- Ad spend is extra: you pay the platforms directly.
- Never a percentage of your ad spend.
Your first 30 days, week by week.
In the first month, I take you from a plan to live ads.
- Week 1 · Plan I review what you have, then decide who to sell to and what to say.
- Week 2 · Build I build the brand, the website and its copy.
- Week 3 · Launch I set up tracking and creatives, and the first ads go live.
- Week 4 · Grow The ads learn from early signals, like return visits. I filter out bots and cut searches that don’t sell.
Live ads in 3 weeks.
Fractional CMO vs. agency vs. full-time CMO.
| Cost | Who does the work | How you pay | |
|---|---|---|---|
| Fractional CMO: me | $10,000 a month, or $150 an hour | I do all of it | 3-month contract or by the hour, never a percentage of ad spend |
| Marketing agency | Usually $5,000–10,000 a month at $1M–10M ARR | The agency’s team | Usually a monthly retainer, or 10–25% of ad spend |
| Full-time CMO | Usually $84,000–203,000 a year in base salary | The CMO and the team you hire | Salary, bonus and equity |
Agency prices: SaaS Hero, for B2B SaaS at $1M–10M ARR. CMO salaries: Founderpath, 194 SaaS CMOs. Checked Nov 5, 2026.
How much does SaaS marketing cost? Five options, compared.Questions.
Do you just advise, or do the work too?
Both. I set the strategy, then do all the work myself. No juniors, no subcontractors.
Can one person run all of our marketing?
Yes. I take on up to two clients at a time and stay in touch every weekday. I use my own AI agents for routine work, like bot checks and negative keywords. I do the parts AI can’t do well.
What happens after the first 30 days?
I keep running everything. The contract is for 3 months, and you can renew after that. By the hour, you book only the days you need.
Can you help us launch in the US?
Yes. I’ve run all US marketing for WorkflowPros, a SaaS for contractors, since June 2026. I built their site, ads and tracking from scratch.
Will we need a developer to change the site?
No. I build it so your team can edit pages on its own.
Tell me about your product.
Pick a time that works for you. You pay after the call.
Or email me at denys@denysshcherban.com