Denys Shcherban. Book a consultation

Denys Shcherban, founder of SimpleSplitMarketer since 2007, working with SaaS and tech companies. I built SimpleSplit, an A/B testing SaaS.

More paying customers for your SaaS.

From plan to website to ads, I do all the work myself.

One-hour video call, $150: answers, advice and a plan for your next steps. You pay after the call.

A past project, e-commerce: monthly sales up 25× in 4 years.
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My work, in numbers.

WorkflowPros

Since June 2026

I run all their US marketing.

A SaaS for HVAC, plumbing and electrical contractors.

  • Website
  • Design
  • Video
  • Copywriting
  • Funnels
  • Ads
  • ABM
  • Analytics
  • A/B tests

93% less ad spend lost to bots and click fraud in Microsoft Ads, after my fixes.

A past project, e-commerce

I launched it from scratch: ads, website and YouTube.

25× monthly sales in 4 years.

A past project

I led the marketing team: Google Ads, analytics and A/B tests.

150 → 500 booked appointments a week from ads, on average.

$80 → $35 cost per appointment.

Videos I made

SimpleSplit explainer: two versions of a web page side by side, and the words “The ads aren’t the problem. The page is.”

SimpleSplit explainer

My own SaaS: website A/B testing.

WorkflowPros brand film: an office manager wearing a headset at her desk, and the words “More jobs. Same crew.”

WorkflowPros brand film

AI-generated people and places. No film crew.

Want one for your product? Product videos from $500 a minute

What I can do for you.

Strategy and positioning

You’ll know who buys and what to tell them.

Deep analytics

You’ll see which ads bring paying customers.

Ads and creatives

Stop paying for clicks that never convert.

AI for marketing

More ads tested, less budget wasted.

  • New ad images Meta Ads, Google Ads
  • Negative keywords Google Ads, Microsoft Ads
  • Bots filtered All your traffic
  • Dashboards All your ad platforms
AI for teams · Team training for $5,000

What it costs.

  1. Plan

    $150 · 1 hour

    A plan: where to start

  2. Build

    ~$15,000 · 3 weeks

    Sign-ups and demo requests

    • Site audit
    • Positioning
    • Copywriting
    • Design and website
    • Funnel
    • Tracking
    • Ads and creatives

  3. Grow

    $75–150 an hour

    More paying customers

    Never a percentage of your ad spend

Ads already running? Marketing audit · $2,500 · 1 week: a report, a plan and a 2-hour call.
Book a consultation

Questions.

Someone already runs my ads. Can you help?

Yes. I start with a marketing audit, then fix what matters or take over your ads.

Our customers take weeks to buy, or start with a free trial. How do the ads know what’s working?

First, the ads learn from early signals that predict a sale, like return visits. Then I send real sales from your CRM or Stripe back to the ads.

Which ad platforms do you work with?

Google, Microsoft, LinkedIn, Meta, X, Reddit, YouTube and ChatGPT. Ad spend is extra: you pay the platforms directly.

Do I keep my accounts and data?

Yes, they stay yours. I sign an NDA and never copy or keep your customers’ data.

Who does the work, you or a team?

I do all the work myself. No juniors, no subcontractors. I take on up to two clients at a time.

Denys Shcherban

Tell me about your product.

Pick a time that works for you. You pay after the call.

Book a consultation

Or email me at denys@denysshcherban.com

Book a consultation