Denys Shcherban · in marketing since 2007

US prices as of Nov 5, 2026

How much does SaaS marketing cost?

Know what to budget and who to hire at your stage.

One-hour video call
$150, paid after the call
A plan for your next steps

What each option usually costs
Option	Price
Monthly fee
Agency	$5,000–25,000 a month
Fractional CMO	$8,000–22,000 a month
Hourly rate
Consultant	$100–300 an hour
Freelancer on Upwork	$20–45 an hour
Yearly salary
Full-time head of marketing	$99,000–168,750 a year in base pay

Plus ad spend, in every case.

Sources: SaaS Hero (agencies, consultants)
FractionUs (fractional CMOs)
Upwork (freelancers)
Founderpath (full-time pay)

What you get for the money.

You’re paying for a plan, people to do the work, or a leader.

Agency

At $1M–10M ARR, B2B SaaS agencies usually charge $5,000–10,000 a month (SaaS Hero).
That buys search ads, basic social ads, template landing pages and a monthly report.
From $10M to $50M ARR, it’s usually $10,000–25,000 a month.
Many also require a minimum ad spend, often $10,000–20,000 a month or more.

Best for: ads that already run on a steady budget.

Fractional CMO

A senior marketer leads your marketing, usually two or three days a week (FractionUs).
They set the plan and manage your team or agencies.

Best for: a team or agencies with no one leading them.

Consultant

You pay for advice, an audit or a plan.
Doing the work is often a separate fee.

Best for: a second opinion before you spend more.

Freelancer

One person does one job, like running Google Ads or building a page.
You plan the work and check it yourself.

Best for: a clear task, and time to manage it.

Full-time hire

One person works only on your marketing.
You pay salary, taxes and benefits, even in slow months.

Best for: when you know what works and want it done in-house.

Whoever you hire, ask how they’ll track paying customers, not only sign-ups.

What I charge.

Consultation
$150 for a one-hour video call, paid after the call
Book a consultation
Fractional CMO, monthly
$10,000 a month, 30–40 hours a week. 3-month contract, launch included.
I built this site: workflowpros.io
Fractional CMO, by the hour
$150 an hour: 1 day a week is about $5,200 a month
Marketing audit
$2,500 in one week: ads, website, sales funnel, analytics and AI search

I do all the work myself. No juniors, no subcontractors. I use my own AI agents for routine work and take on up to two clients at a time.
Never a percentage of your ad spend. Ad spend is extra: you pay the platforms directly.

The first screen of workflowpros.io, the WorkflowPros website I built — I built this site: workflowpros.io

All my prices, and what each includes

Questions.

What does it cost to hire a SaaS marketer in the US?

A SaaS marketing manager usually earns $72,800–95,000 a year in base pay (Founderpath). Founderpath estimates the total cost at 1.25–1.4× base pay, with taxes, benefits and tools.

Do agencies take a percentage of ad spend?

Many do, usually 10–25% of monthly ad spend (SaaS Hero). So their fee grows with your budget. I never charge a percentage.

What do PPC agencies charge per hour?

On Clutch, US PPC agencies usually charge $100–149 an hour. Most projects there cost $10,000–49,999.

What does a fractional CMO charge per hour?

Independent fractional CMOs usually charge $100–200 an hour (Chief Outsiders). I charge $150 an hour.

How much does a marketing audit cost?

Google Ads audits usually cost $500–7,500, depending on ad spend (SaaS Hero). My marketing audit is $2,500 for one week. It covers ads, website, sales funnel, analytics and AI search.

Where should a SaaS with no marketing start?

Start with a plan, before any ad budget: who buys, and what to tell them.

Not sure which one fits you?

Pick a time that works for you. You pay after the call.

Book a consultation

Or email me at denys@denysshcherban.com

Book a consultation · $150